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2059136
Marketing Management (15th Edition)
87% of respondents would recommend this to a friend
Nº de artículo:
2059136
USD 149
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What Stands Out
Comprehensive Coverage
Offers an in-depth exploration of contemporary marketing theories and practices, ensuring readers grasp key concepts and methodologies essential for understanding the dynamic marketing landscape.
Real-World Examples
Incorporates case studies and examples from today’s marketplace, enabling students to apply learned theories to real situations, enhancing their practical understanding of effective marketing strategies.
Engaging Learning Tools
Features interactive content, including quizzes and discussion questions, designed to reinforce knowledge retention and promote active learning, making it ideal for both students and instructors alike.
Detalles de producto
| Item Weight | 3 lbs (1.36 kg) |
Who Should Buy?
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Business Students
Ideal for undergraduate and graduate students pursuing marketing or business degrees, offering foundational concepts and frameworks.
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Marketing Professionals
Useful for current marketers looking to refresh skills, explore contemporary strategies, and stay updated on industry trends.
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Academics and Educators
A valuable resource for educators developing courses in marketing management, providing comprehensive insights and case studies.
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Casual Readers
Not suitable for individuals seeking light reading; the content is sophisticated and designed for academic study.
DESCRIPCIÓN DEL PRODUCTO
Marketing Management (15th Edition)
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Marketing Editorial Review
The Marketing Management 15th Edition textbook is a comprehensive guide covering a wide range of marketing concepts. It is praised for its in-depth discussions and inclusivity of marketing topics. However, some customers complain about the outdated information and lack of real-world application. There are also reports of missing pages and poor physical condition. While the rental price is reasonable, access to online materials may be restricted. Overall, it is recommended for graduate students and those with a genuine interest in marketing.
Customer Reviews & Ratings
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ventajas
- Comprehensive coverage of marketing concepts
- In-depth discussions and inclusivity of topics
- Reasonable rental price
Contras
- Outdated information and lack of real-world application
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USD 149
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