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4549911
Focus Groups: A Practical Guide for Applied Research
85% of respondents would recommend this to a friend
Nº de artículo:
4549911
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What Stands Out
In-Depth Insights
This edition provides comprehensive methodologies and real-world examples, offering deep insights that enhance understanding of focus groups, making it invaluable for researchers and practitioners alike.
Updated Techniques
With the latest practices and technologies, this guide ensures you apply contemporary techniques in your research, helping you stay relevant and effective in gathering qualitative data.
User-Friendly Format
Designed for practical use, this guide simplifies complex concepts into accessible formats, making it easier for all levels of researchers to implement focus group methodologies effectively.
Detalles de producto
| Publisher | SAGE Publications, Inc |
| Publication date | August 14, 2014 |
| Edition | 5th |
| Language | English |
| Print length | 280 pages |
| ISBN-10 | 1483365247 |
| ISBN-13 | 978-1483365244 |
| Item Weight | 1.3 pounds (590 grams) |
| Dimensions | 8.25 x 1 x 9.1 inches (21 x 2.5 x 23.1 cm) |
Who Should Buy?
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Market Researchers
Ideal for market researchers conducting qualitative studies to gather consumer insights and improve product development.
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Academics & Students
Beneficial for academics and students focused on research methodologies and qualitative analysis in social sciences.
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Corporate Strategists
Helpful for corporate strategists aiming to utilize focus groups for refining marketing strategies and understanding consumer behavior.
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Casual Readers
Not suitable for casual readers seeking light reading; the content is dense and specialized for research purposes.
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Focus Groups: A Practical Guide for Applied Research
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Research Editorial Review
This fifth edition of "Focus Groups: A Practical Guide for Applied Research" has exceeded customers' expectations and is described as a complete guide from conceptualising to the step-by-step guide of conducting a focus group, with actual examples from the author's experience. It is recommended as a valuable resource for both marketing/sales or scholarly work, whether professionally or academically. A minor con mentioned was the spiral binding not allowing the pages to be flipped all the way over without catching.
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ventajas
- Complete guide from conceptualising to conducting a focus group.
- Actual examples from author's experience.
- Valuable resource for marketing, sales, or scholarly work.
- Simple and easy to follow content.
- Practical and informative.
Contras
- Minor issue with the spiral binding
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