Influence: Science and Practice
This book examines the psychology of compliance and uncovers the factors that cause one person to say yes to another's request.
Influence: Science and Practice
Nº de artículo: 16684137

Influence: Science and Practice

Nº de artículo: 16684137

USD 65

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This book examines the psychology of compliance and uncovers the factors that cause one person to say yes to another's request.
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What Stands Out

Research-Backed Insights
Grounded in scientific findings, this book presents evidence-based strategies that empower readers to understand and wield influence effectively in personal and professional contexts.
Practical Applications
Offers actionable techniques and real-world examples, enabling readers to apply concepts directly to enhance persuasive communication and decision-making skills.
Comprehensive Framework
Delivers a thorough exploration of psychological principles underlying influence, equipping readers with a robust toolkit to navigate complex social dynamics and improve their persuasive abilities.

Detalles de producto

Influence: Science and Practice
Publisher Harpercollins College Div
Publication date January 1, 1993
Edition 3rd
Language English
Print length 253 pages
ISBN-10 0673467511
ISBN-13 978-0673467515
Item Weight 12.7 ounces (360.05 grams)
Dimensions 6.06 x 0.47 x 9.17 inches (15.4 x 1.2 x 23.3 cm)

Who Should Buy?

Suitable For
  • Marketing Professionals

    Equips marketers with psychological principles to effectively persuade and influence consumer behavior and decision-making.

  • Sales Executives

    Provides techniques and strategies for closing deals and improving sales by understanding customer motivations.

  • Student Learners

    Ideal for psychology and communication students to grasp foundational concepts of social influence and persuasion.

Not Suitable For
  • Casual Readers

    Those seeking light reading may find the content dense and overly academic for casual engagement.

DESCRIPCIÓN DEL PRODUCTO

Influence: Science and Practice

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Leadership & Motivation Editorial Review

The "Influence: Science and Practice 3rd Edition" is a book that delves into the psychology behind how we are influenced by retailers, marketers, and others. It has garnered attention from those in the internet marketing industry who want to learn how to sell more products and master the art of influence. One of the notable aspects of this book is that it provides insight into the mind tricks and techniques used by retailers to influence Consumer behavior. This makes it a valuable resource for those who are curious about the tactics employed in the world of marketing. However, it should be noted that the book is an older edition, which means that some of the information might be somewhat outdated. The content covered in this book is similar to what one would learn in an introductory psychology or social psychology course. Therefore, it may not be suitable for those who are already well-versed in these subjects. Despite this, the book is still highly recommended for the layperson. It is entertaining and well-organized, making it accessible to a wide range of readers. Additionally, the prompt delivery of the product has received praise from customers. Overall, "Influence: Science and Practice 3rd Edition" offers valuable insights into the art of influence and how it is used in various industries. While it may not be groundbreaking for those already familiar with psychology, it remains a worthwhile read for the general public.

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ventajas

  • Provides insights into the psychology behind influence in marketing and retail
  • Entertaining and well-organized
  • Recommended for those with a layperson's interest in the subject

Contras

  • Outdated information compared to newer editions

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