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8308868
Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitabilit
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Nº de artículo:
8308868
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Smart Pricing introduces innovative approaches to pricing, insightful research and illustrative examples from the business world
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What Stands Out
Innovative Pricing Strategies
Explore cutting-edge pricing techniques used by industry leaders to optimize profit margins and enhance competitiveness in various markets.
Real-World Case Studies
Gain insights from real-world applications and success stories of how companies like Google and Priceline leverage pricing innovation effectively.
Comprehensive Market Insights
Discover an in-depth analysis of market trends and consumer behavior, providing actionable strategies to boost your business profitability.
Detalles de producto
- Written by Wharton professors Jagmohan Raju and Z. John Zhang
- Provides examples of innovative pricing strategies from various industries and markets
- Introduces new and diverse pricing approaches beyond traditional methods
- Includes insights on pricing principles and mechanisms for creating and capturing value
- Offers illustrative examples from real-world businesses and industries
- Helps readers understand, select, and apply innovative pricing strategies to achieve success
| Publisher | FT Press |
| Publication date | March 26, 2010 |
| Edition | 1st |
| Language | English |
| Print length | 224 pages |
| ISBN-10 | 0134384997 |
| ISBN-13 | 978-0134384993 |
| Item Weight | 11.2 ounces (317.52 grams) |
| Dimensions | 5.9 x 0.6 x 8.9 inches (15 x 1.5 x 22.6 cm) |
Who Should Buy?
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Business Strategists
Professionals seeking innovative pricing strategies to enhance competitiveness and profitability in dynamic market conditions.
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Marketing Managers
Individuals looking to leverage pricing innovation for improving customer acquisition and retention in their marketing campaigns.
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E-commerce Entrepreneurs
Start-ups aiming for effective pricing models that maximize revenue and attract customers in the online marketplace.
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Casual Readers
Individuals not involved in business or pricing that may find the content too technical or specific.
DESCRIPCIÓN DEL PRODUCTO
Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitabilit
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Marketing Editorial Review
"Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability" is a concise yet comprehensive guide to pricing strategies by two Wharton Business School professors. The book covers various pricing strategies and provides real-world examples of companies that have implemented them effectively. Additionally, it discusses the importance of smart pricing to enhance retention, frequency of purchasing, and market share. The book is an easy read and does not involve complex academic theories or mathematics. Moreover, it provides valuable insights into emerging topics such as Pay As You Wish pricing and Automatic Markdown.
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ventajas
- A concise yet comprehensive guide to pricing strategies
- Various real-world examples
- Provides valuable insights into emerging pricing topics
- Easy read, doesn't involve complex academic theories or math
Contras
- Lack of original ideas for some readers Overall, "Smart Pricing" is an excellent resource on pricing strategies for practitioners and students alike who are interested in enhancing their understanding of pricing strategies and techniques. Key Takeaways:
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características y beneficios
- The book explains how innovative pricing strategies can help create and capture value along with customers
- It covers examples from high tech to low tech, from consumer markets to business markets, and from US to abroad
- Readers will learn about pricing strategies implemented by Google and other high-tech firms to revolutionize industries
- Executives in China have successfully used pricing strategies to start and fight price wars to acquire new markets
- Smart Pricing offers a variety of pricing mechanisms beyond conventional approaches to help companies win
- The book guides readers on how to choose the right pricing mechanism to enhance profitability
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