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The Package Design Book (Bibliotheca Universalis) [Hardcover] Pentawards and Wiedemann, Julius
Item #: 271399322

The Package Design Book (Bibliotheca Universalis) [Hardcover] Pentawards and Wiedemann, Julius

Item #: 271399322

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The Package Design Book (Bibliotheca Universalis) [Hardcover] Pentawards and Wiedemann, Julius
  • Los envases y embalajes son una manifestación artística infravalorada. El envoltorio de un producto es lo primero que ve el consumidor y puede ser un elemento decisivo de su éxito o fracaso comercial. Cada año, los Pentawards rinden homenaje al mejor packaging con los premios que otorgan a los diseños más innovadores e influyentes del mundo. Los diseñadores compiten en cinco categorías principales: bebidas, alimentos, cuidado del cuerpo, sector del lujo y otros mercados, con un total de 50 subcategorías.Con una selección de cientos de trabajos, este libro reúne a los ganadores de las ediciones de 2008 a 2016 de los premios Pentawards, que demuestran cómo se aplica la creatividad al mundo del embalaje en todas sus formas. Gracias a las descripciones de productos y las numerosas imágenes, el lector descubrirá las fuentes de inspiración de los mejores profesionales y agencias de la industria detrás de estas obras que forman parte de nuestra vida cotidiana. Un mundo de creatividad que no está únicamente reservado a los profesionales del diseño y el marketing, sino que gustará a cualquier persona interesada en el proceso creativo que esconden los envases y embalajes.Sobre la serieBibliotheca Universalis – Compañeros culturales en formato compacto para celebrar el universo ecléctico de TASCHEN.
Publisher TASCHEN
Publication date 22 Sept. 2017
Edition Multilingual
Language Multilingual
Print length 672 pages
ISBN-10 3836555522
ISBN-13 978-3836555524
Item weight 1.05 kg
Dimensions 14 x 19 x 1.2 cm

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