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Item #:
23870861
Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World (Que Biz-Tech)
86% of respondents would recommend this to a friend
Item #:
23870861
USD 45
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“Chuck and Ken lead marketers clearly and efficiently through the minefield of digital marketing measurement. And they do so with a lightness of touch and absence of jargon so rare in this overhyped, much-misunderstood ecosystem.”
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What Stands Out
Comprehensive Insights
Offers an in-depth exploration of consumer data analysis, equipping marketers with tools to derive actionable insights and enhance decision-making processes in a rapidly evolving digital landscape.
Updated Techniques
This 2nd edition incorporates the latest trends and methodologies in digital marketing analytics, ensuring readers have access to the most relevant and effective strategies for maximizing digital campaigns.
User-Friendly Approach
Written in an accessible style, this book breaks down complex concepts into digestible segments, making it ideal for beginners and professionals looking to strengthen their digital marketing prowess.
Product Details
| Publisher | Que Publishing |
| Publication date | May 9, 2018 |
| Edition | 2nd |
| Language | English |
| Print length | 272 pages |
| ISBN-10 | 0789759608 |
| ISBN-13 | 978-0789759603 |
| Item Weight | 1 pounds (450 grams) |
| Dimensions | 6.06 x 0.62 x 9.06 inches (15.4 x 1.6 x 23 cm) |
| Part of series | Que Biz-Tech |
Who Should Buy?
-
Marketing Professionals
Ideal for marketers seeking to enhance their skills in analyzing consumer data for better decision-making.
-
Business Analysts
Helpful for analysts who want to understand digital marketing metrics and leverage data for strategic insights.
-
Students of Marketing
Great resource for students studying digital marketing, providing foundational knowledge in analytics and consumer behavior.
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Beginners in Marketing
Not suitable for those with no prior marketing knowledge, as the content may be too advanced.
Product Description
Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World (Que Biz-Tech)
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USD 45
Order now and get it around Tuesday, October 06
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Features & Benefits
- Learn to use digital marketing analytics to distill maximum value from your data.
- Craft personalized experiences for each customer based on their needs and behavior.
- Measure and track the performance of all digital channels.
- Utilize digital data for strategic planning, product development, and HR.
- Optimize digital content in real-time using advanced tools and processes.
- Identify and understand your most important audiences across the digital ecosystem.
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